May 19, 2008

Lisa: I can't drink that

Sarah and I were loitering in the drink aisle of the grocery store, trying to find the perfect flavored lemonade, when we spied some very appealing packaging.

It was a small, dark blue glass bottle, with little bumps on the sides and a silver screw-top. "I'd buy this one just because the bottle is so pretty," one of us said, turning the drink around so we could read the name.

"Oh. Never mind."

I think the marketing person who chose the name Bawls and the marketing person who designed the bottle are two separate individuals--and the person designing the bottle knew he had to do some of his very best work to overcome that name. A noble effort, too--it was almost successful. Unfortunately, the problem is compounded because Bawls Guarana Exxtra (now with more energy, perhaps?) comes in a white version of the same bottle. If you want the original, you have to request the "blue Bawls."

Thank you,

Posted by lisa at May 19, 2008 12:19 PM

Sadly, I know too much of the Bawls.

The Bawls Exxtra is actually the diet version of Bawls. It is a very unfortunately named beverage, but tasty if you like energy drinks. Which most don't. They also make a version in a burgundy version of the same bottle called Bawls G33k B33r, (a hypercaffeinated root beer) which I refuse to buy for the name alone.

Posted by: Spinch on May 19, 2008 12:30 PM

I think that bottle is...ahem...ribbed for her pleasure.

Posted by: Anonymous on May 19, 2008 06:19 PM

HA! This entry made me laugh. I miss shopping with you.

Also, Spinch? Good call.

Posted by: sarah on May 21, 2008 07:32 AM
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